Founded in London in 2024, ALVICA is a resortwear brand dedicated to celebrating global craftsmanship through artisan-made pieces. Each collection is inspired by a specific destination, honouring its savoir-faire, colours, and cultural symbols.
Working closely with artisans and small workshops, ALVICA blends traditional techniques with timeless design. From hand block printing in Jaipur to delicate Lucknow embroidery in Mumbai, every piece is crafted with care in small batches, ensuring no two are ever quite the same. This commitment to slow, considered production preserves heritage skills while supporting the communities that keep them alive.
The brand’s ethos is rooted in the idea of an endless summer - clothing that moves effortlessly from day to evening, always with a sense of relaxed sophistication. Designed to last beyond a single season, each piece carries both the spirit of its origin and the timelessness of thoughtful design.
More than something to wear, every ALVICA piece is a fragment d’ailleurs - a story, a traditional savoir-faire, and a celebration of beauty that transcends trends.
Our Story
ENDLESS SUMMER
Bold prints, breezy cuts, and vibrant colours - made for summer, lived year-round.
SAVOIR-FAIRE
Rooted in tradition, each piece reflects time-honoured techniques and the hands that shaped it.
CULTURAL IMPRINT
Inspired by place, shaped by story - every collection honours the richness of its origin.
About the Founder
Born in Paris and now based in London, Alice has always been drawn to the stories behind places, people, and the things they create. With a background in marketing and a lifelong passion for storytelling, she built her career around understanding how brands convey meaning and emotion.
Travel has been a constant in her life with each trip deepening her appreciation for cultural heritage and craftsmanship. This perspective shapes ALVICA’s aesthetic: timeless elegance that transcends trends and seasons, a love of colour, and distinctive pieces discovered along the way.
ALVICA is the natural extension of that path - a way to bring together her eye for beautiful savoir-faire, her respect for artisans, and her belief that what we wear should carry a story worth telling.
authenticity
Alvica collaborates with a small, trusted network of artisans whose savoir-faire spans generations - masters of techniques like hand block printing, Chikankari embroidery, and traditional weaving.
Working with natural fabrics chosen for their softness and longevity, each design reflects a quiet respect for process, people, and place.
New releases follow no fixed calendar. Instead, they emerge organically, when the right materials, hands, and stories come together.
